TWISTERACTIVE
D&AD NEW BLOOD
2024
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OVERVIEW
PROBLEM
OPPORTUNITY
As part of the D&AD brief, Twister are ready to launch a refreshed look and feel in 2024 but want to first create buzz around the brand. This is where Twisteractive comes in. With multiple pop-ups, inspired by each Twister lolly, hosting fun and interactive events, Twister will gain traction amongst young audiences and a stronger online presence.
Younger audiences, specifically 16 - 18 year olds, know about Twister but do not feel connected to the Twister brand, with '83% of Gen Z and Millennials saying that brands should interact more with their consumers through 'IRL' experiences.'
This provides an opportunity to use guerrilla marketing to gain a buzz ,and create excitement, around the Twister brand, whilst hosting fun and interactive 'IRL' experiences.
